SEO Checklist

SEO Checklist

While many business owners rely on organic traffic, they can’t wrap their heads around how search engines index and rank web pages. Many people scratch their heads trying to figure out the best way to optimize their websites for Google and Bing. As a business owner, you can grow your web presence by executing a sound SEO strategy and ensuring your website follows the best SEO practices. To help you get started, we’ve compiled a complete SEO checklist that covers vital aspects of SEO.

1. Basic SEO Checklist

Use the following seo basics checklist to optimize your website for search engines to improve website visibility and rankings.

2. On-page SEO Checklist

Do these when optimizing individual web pages for SEO:


Use only one page, and ensure all pages have an H1 tag. H1 is used on the main page heading and usually contains the primary keyword. Page titles are the default H1 tag for newly created pages in many web builders.


Keep page titles under 60 characters. Google displays 50-60 characters of web pages. Anything extra is truncated in search results.


Add the primary keyword at the beginning of the page titles. Try to structure the title to like a listing than an editorial title or full sentence.


Create punchy meta tags: Aim for 150-155 characters. Add the target keyword and compelling copy at the start. Research by Moz suggests that meta descriptions are truncated around 155-160 character mark.


Write attractive and human-readable titles. Copy for the title and meta description should describe the page’s content, include a primary keyword, and be interesting to click.


Add keywords to your page URLs and keep them short. In most websites, the page title becomes the default URL.


Add descriptive alt texts and filenames to images. Google images account for 23% of web searches. Name each image file in an illustrative way instead of using numbers.


Add schema markup to generate rich snippets. Schema markup helps Google understand the content on your website better. It improves how pages appear in SERPs, leading to higher click-through rates and more search engine traffic.

3. Keyword Research Checklist

Use Google Keyword Planner or Moz’s Keyword Explorer to obtain search volume and keyword ideas. Search volume means the average number of monthly searches for a particular keyword.


Map keywords to content: Blog posts, product pages, homepage, and categories can rank for normal and long-tail keywords. Thorough keyword research can help inform the type of pages to create. You can target searches for both information and intent to buy.

4. Technical SEO Checklist

Test your website on mobile: Use Google’s Mobile-Friendly Test, a free tool, to check if your website is mobile-friendly. Pages should be readable on mobile as they’re on desktop.


Ensure your website is fast: Speed is a key search engine rankings factor in mobile and desktop searches. Perform a speed test on PageSpeed Insights to get Google’s recommended list of tweaks to improve your website’s performance.


Create an internal linking strategy: Internal links are important for SEO and help search engines recognize topical authority. The idea is to link pages covering specific topics to other pages with similar or relevant content.

Create a global navigation menu: The primary menu contains the most important links on your website. These links direct visitors to specific pages. Depending on your site’s design or architecture, you can use single-bar or


Fix duplicate content: When there are two or more pages with similar content, search engines will find it difficult to determine which pages to rank. Use a canonical URL on dynamic pages with duplicate content.


Optimize your links: URLs matter in SEO as they tell search engines about the content on a page. Ensure URLs are readable incorporate primary keywords and hyphens, not underscores.





Use page redirects where necessary: When a page becomes inactive, such as when you discontinue a product – you can redirect that page to another relevant, live page on your website, so visitors don’t end up in a 404 error page.

5. Local SEO Checklist

Set up and optimize Google My Business (GMB): GMB is a free SEO tool that helps customers find your business listing across maps and Google Search. You need to provide the business name, category, location, and contacts. Once your profile is ready, optimize it so people can find it in search.

List your website on major directories: While there are many platforms and directories, only a few have a real impact on your website rankings. Consider these and other niche directories:

  1. Google My Business
  2. Facebook
  3. Apple Maps
  4. Bing
  5. Yelp
  6. Better Business Bureau
  7. Foursquare
  8. Angie’s List
  9. LinkedIn Company Directory

6. Content Checklist

Create awesome content: Identify the popular types of content, then use the Skyscraper technique to create something better. Once you create the content, promote it.

Break chunks of text into digestible sizes: Giant walls of text are unappealing to readers. Break texts into 2-3 sentences.

Cover a page’s topic in detail: Content that performs well in Google tends to cover an entire topic in-depth.

Focus on content formats that work: Some of the high-ranking websites have built solid reputations for publishing unique, authoritative content. Industry studies, case studies, evergreen content that adds value to readers, and content written by experts generally rank well.

7. Link Building Checklist

Create a link-building strategy: Google and other search engines use the number, relevancy, and quality of links in a webpage as a ranking factor. Links are citations that establish website trust in the eyes of search engines. To build quality backlinks, forge partnerships with publishers who you can provide and share value with you.


Seek opportunities for press mentions: Try to get press coverage or mention on other websites to up your Google rankings. Once you gain traction, use brand monitoring to find unlinked products on your website, then request the owner to add a link.


Evaluate competitors’ mentions and earned links: Use Moz’s Link Explorer and Ahrefs Site Explorer to discover websites and pages linking to your competitors. Try understanding the context. Especially why these sites decide to link to some of the competitors and whether the page is link-worthy. Also, find out which competitors earn lots of mentions as it can help you determine who to partner with and ways to make a high-quality link.

Want Your Website to Appear Top of Search Engines? Chiropractor Marketers can Help

We work with chiropractors specifically and know what SEO tactics work for their websites. If you have a website that’s not ranking well for chiropractor practice and related keywords or not seeing the expected results from your SEO efforts, we can help you implement the right SEO strategy to bring in more organic traffic. To request a free website evaluation, call [phone number] today.

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If you are a chiropractor looking for an experienced team to manage your chiropractic marketing campaign and website optimization, you have come to the right place.